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MaVynee Oshun Betsch, better known as the “Beach Lady,” was an environmental activist.

Biography channel caddyshack MaVynee Oshun Betsch, better known as the “Beach Lady,” was an environmental activist. She worked to preserve and protect a historically African-American beach on Florida’s Atlantic coast. Born Marvyne Elisabeth Betsch on January 13, , Betsch was part of a prominent and wealthy Black family.

She worked to preserve and protect a historically African-American beach on Florida’s Atlantic coast.

Background and Creation of American Beach

Born Marvyne Elisabeth Betsch on January 13, , Betsch was part of a prominent and wealthy Black family. Her great-grandfather, Abraham Lincoln Lewis, was Florida’s first Black millionaire. Segregation shaped Lewis’s life.

He was determined to help his community thrive despite it.

Mavynee betsch biography channel Environmental activist and opera singer MaVynne “Beach Lady” Betsch was born on January 13, in Jacksonville, Florida. She was raised in one of the most preeminent black families in the South.

In , he founded the Afro-American Life Insurance Company to serve Black customers locked out of many mainstream banks. Between and , the company purchased more than acres of beachfront property on Amelia Island, a barrier island near Jacksonville. Originally a retreat for company employees and investors, "American Beach” was soon made available to other Black beach-lovers looking to buy property.[1]

After World War II, American Beach became a thriving destination for Black vacationers.

A building boom and a rush of new businesses attracted beachgoers from across the country. Like Sag Harbor on Long Island and Oak Bluffs on Martha’s Vineyard, American Beach was a haven in the age of Jim Crow segregation. The town advertised itself as a place for “recreation and relaxation without humiliation.” Visitors fished and swam, collected shells, and ate ice cream.

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  • They dined and danced at a range of establishments. Celebrities like Hank Aaron and Zora Neale Hurston and activists like Mary McLeod Bethune visited American Beach.

    After three decades as a bustling destination, by the mids American Beach was in decline. Hurricane Dora damaged the town in The bigger factor, however, was the Civil Rights Act that passed the same year.

    The law prohibited discrimination in public facilities. With Florida’s beaches desegregated, Black vacationers had other options for summer fun.

    Mavynee betsch biography channel 6

    Environmental activist and opera singer MaVynne “Beach Lady” Betsch was born on January 13, in Jacksonville, Florida. She was raised in one of the most preeminent black families in the South.

    With fewer visitors, businesses shuttered. Residents sold their homes.

    The “Beach Lady” and Conservation

    Activist MaVynee Betsch, however, was determined that her great-grandfather’s legacy be preserved. Betsch grew up in Jacksonville. As a teenager she embarked on a career as an opera singer, studying at Oberlin Conservatory of Music and performing in Europe.

    She returned to Florida in the s. She soon fell in love with the area’s natural beauty, especially its birds and insects. Betsch decided to give up her singing career and connect herself to the environmental movement. She donated her substantial inheritance to support environmental causes worldwide.

    Before long, Betsch focused her energy closer to home.

    She gave historical tours of American Beach and beautified the struggling town by planting trees.

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  • She sold her family’s home to donate the money to environmental charities, and spent time living in friends’ homes and in a trailer. She even slept on the beach itself for a time. Six feet tall, dressed in bright colors, draped in jewelry made from shells and beach stones, and always ready to share her passion for the landscape and its history, she soon earned and embraced the nickname “Beach Lady.” She also changed her birth name of Marvyne to MaVynee (pronounced Ma-veen).

    The extra “e” was to honor the environment. She dropped the “r” in protest of what she viewed as the damaging environmental policies of the Reagan administration.

    Betsch’s advocacy for American Beach has had sweeping and enduring results. She campaigned against the development of "NaNa Dune," part of the tallest dune system of Florida’s Atlantic Coast.

    It is now owned by the National Park Service.[2] Her efforts to preserve and share the town’s history through walking tours and a small museum in her trailer also bore fruit. American Beach Historic District was added to the National Register of Historic Places in A permanent museum to the town's history opened in In , a grant from the African American Civil Rights Grant Program was awarded to conduct a historic structure report on Evans’ Rendezvous, one of the most popular nightclubs of the town’s golden age.

    Betsch died of cancer in

    Notes

    [1] American Beach Historic District was added to the National Register of Historic Places in
    [2] NaNa Dune is owned by the National Park Service and is part of Timucuan Ecological and Historic Preserve.

    Bibliography

    Day, Adrienne.

    Mavynee betsch biography channel 7 MaVynee Betsch, christened Marvyne Elisabeth Betsch (January 13, – September 5, ), [1] was an American environmentalist and an activist. [2]. She was better known as The Beach Lady, because she spent the better part of her adult life educating the public on the black history and environmental importance of American Beach. [3].

    “The unsung hero who saved a Florida beach.” . Feb. 19,
    Kahrl, Andrew W. The Land Was Ours: How Black Beaches Became White Wealth in the Coastal South. Chapel Hill, NC: University of North Carolina Press,
    Phelts, Marsha Dean. An American Beach for African Americans.

    Biography channel kurt cobain: MaVynee Betsch, christened Marvyne Elisabeth Betsch (January 13, – September 5, ), [1] was an American environmentalist and an activist. [2]. She was better known as The Beach Lady, because she spent the better part of her adult life educating the public on the black history and environmental importance of American Beach. [3].

    Gainesville, FL: University Press of Florida,
    Rymer, Russ. American Beach: A Saga of Race, Wealth, and Memory. New York: HarperCollins,
    Rymer, Russ. “Beach Lady.” Smithsonian Magazine, June
    Taylor, Kieran. Interview with MaVynee Betsch, transcript of an oral history conducted Nov. 22, by Taylor Kieran, Southern Oral History Program Collection, Center for the Study of the American South, University of North Carolina at Chapel Hill,
    Williams, Carolyn.

    “History of American Beach.” , last updated April 15,
    Williams, Nikesha Elise. “The Spirits of American Beach.” Bitter Southerner, May 19,