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William Addison Dwiggins
American type designer, calligrapher, and book designer (–)
William Addison Dwiggins | |
---|---|
Portrait by David Trip | |
Born | ()June 19, Martinsville, Ohio |
Died | December 25, () (aged76) Hingham Center, Massachusetts |
Othernames | W.A.
Dwiggins |
Occupation(s) | Type designer, calligrapher, book designer |
Spouse | Mabel Hoyle Dwiggins |
William Addison Dwiggins (June 19, December 25, ), was an American type designer, calligrapher, and book designer. He attained prominence as an illustrator and commercial artist, and he brought to the designing of type and books some of the boldness that he displayed in his advertising work.[1][2][3] His work can be described as ornamented and geometric, similar to the Art Moderne and Art Deco styles of the period, using Oriental influences and breaking from the more antiquarian styles of his colleagues and mentors Updike, Cleland and Goudy.[4][5]
Career
Dwiggins began his career in Chicago, working in advertising and lettering.
With his colleague Frederic Goudy, he moved east to Hingham, Massachusetts, where he spent the rest of his life. He gained recognition as a lettering artist and wrote much on the graphic arts, notably essays collected in MSS by WAD (), and his Layout in Advertising (; rev. ed. ) remains standard. During the first half of the twentieth century he also created pamphlets using the pen name "Dr.
Hermann Puterschein".[6]
His scathing attack on contemporary book designers in An Investigation into the Physical Properties of Books () led to his working with the publisher Alfred A. Knopf. Alblabooks, a series of finely conceived and executed trade books followed and did much to increase public interest in book format.
Having become bored with advertising work, Dwiggins was perhaps more responsible than any other designer for the marked improvement in book design in the s and s. An additional factor in his transition to book design was a diagnosis with diabetes, at the time often fatal. He commented "it has revolutionised my whole attack. My back is turned on the more banal kind of advertisingI will produce art on paper and wood after my own heart with no heed to any market."[7]
In , the Chicago Lakeside Press recruited Dwiggins to design a book for the Four American Books Campaign.
He said he welcomed the chance to "do something besides waste-basket stuff" which would be "promptly thrown away" and chose the Tales of Edgar Allan Poe. The Press considered his fee of $2, to be low for an illustrator of his commercial power.[8] Many of Dwiggins' designs used celluloid stencils to create repeating units of decoration.[9]
He and his wife Mabel Hoyle Dwiggins (February 27, September 28, ) are buried in the Hingham Center Cemetery, Hingham Center, Massachusetts, near their home at 30 Leavitt Street, and Dwiggins' studio at 45 Irving Street.
After Dwiggins' wife's death, many of Dwiggins' works and assets passed to his assistant Dorothy Abbe.[10]
A full-length biography of Dwiggins by Bruce Kennett, believed to be the first, was published in by the Letterform Archive museum of San Francisco.[11][12][13]
Typefaces
Dwiggins' interest in lettering led to the Mergenthaler Linotype Company, sensing Dwiggins' talent and knowledge, hiring Dwiggins in March as a consultant to create a sans-serif typeface, which became Metro, in response to similar type being sold from European foundries such as Erbar, Futura, and Gill Sans, which Dwiggins felt failed in the lower-case.[14][15] Dwiggins went on to have a successful working relationship with Chauncey H.
Griffith, Linotype's Director of Typographic Development, and all his typefaces were created for them.[16] His most widely used book typefaces, Electra and Caledonia, were specifically designed for Linotype composition and have a clean spareness.
The following list of his typefaces is thought to be complete.[17] Dwiggins had the misfortune of entering the field of type design during a period that encompassed, successively, the Great Depression and the Second World War, and as a result, many of his designs did not progress beyond experimental castings.[18][19] Several of his typefaces saw commercial release only after his death, or, while not released themselves, have been used as inspiration for other designers.
- Metro series
- Metrolite + Metroblack (, Linotype)
- Metrothin + Metromedium (, Linotype)
- Metrolite No.2 + Metroblack No.2 (, Linotype)
- Metrolite No.2 Italic + Lining Metrothin + Lining Metromedium (, Linotype)
- Metromedium No.2 Italic + Metroblack No.2 Italic (, Linotype)
- Metrolight No.4 Italic + Metrothin No.4 Italic (Linotype)
The Metro series was redesigned on entering production, with several characters changed to better echo the then-popular Futura.
This formed the Metro No. 2 series. Some revivals return to Dwiggins' original design choices or offer them as alternates.[21]
- Electra series[22][23][24]
- Charter (Designed –42, used only for one book, never released, Linotype)
- Hingham (Designed –43, cut in 7 pt.
but not released, Linotype)[27][28]
- Caledonia series
- Arcadia (Designed –47, used only for Typophile'sChapbook XXII, never released, Linotype)
- Tippecanoe + Italic (Designed –46, used only for The Creaking Stair by Elizabeth Coatsworth, never released, Linotype), Dwiggins's take on Bodoni
- Winchester Roman + Italic + Winchester Uncials + Italic (–48, hand-cast by Dwiggins, not released by Linotype; the Roman was later digitized as ITC New Winchester)[29]
- Stuyvesant + Italic (c, used for only a few books, Linotype, never released), based on type cut by Jacques-François Rosart in Holland c
- Eldorado + Italic (, Linotype; revived by Font Bureau in the s in three optical sizes), based on types cut by Jacques de Sanlecque the Elder used by Antonio de Sancha[30]
- Falcon + Italic (developed / released , Linotype), a "sharp-finished old-style" serif book typeface
- Experimental 63 (c.
–32, never released), a humanist modulated sans-serif prefiguring Optima by 25 years, unknown to Zapf before [31]
- Experimental D (not released), intended as an answer to Monotype’s Times New Roman, but ultimately abandoned in favor of licensing Times itself.
Other fonts, inspired by his various lettering projects, have been created after his death, although these were not authorised by Dwiggins in his lifetime:
- Dossier (, by Toshi Omagari for his Tabular Type Foundry; based on several unfinished typewriter font designs for Underwood, Remington and IBM)[33]
- Dwiggins Deco (, by Matt Desmond for MadType; based on a modular alphabet of geometric shapes made by Dwiggins in for American Alphabets by Paul Hollister)[34]
- P22 Dwiggins Uncial (, by Richard Kegler for International House of Fonts; based on uncial calligraphy by Dwiggins for a short story)[35]
- P22 Dwiggins Extras (, by Richard Kegler for International House of Fonts; a set of decorations based on stencil and woodblock designs used by Dwiggins)
- Dwiggins 48 (a digitized set of initial capitals originally created by Dwiggins at point size for the Plimpton Press)[36]
- Mon Nicolette (, by Cristóbal Henestrosa and Oscar Yáñez for Sudtipos; a significantly expanded revival of Charter in two optical sizes, complete with cursive capitals based on sketches by Dwiggins and a font of “Tuscan” initials like those accompanying Charter in printed proofs)[37]
- Marionette (, by Nick Sherman for HEX; based on sketches from illustrating Dwiggins's “M-Formula”)[38]
A trick used by Dwiggins to create dynamic-looking letter shapes was to design letters so the curves on the inside of the letter do not match those on the outside, creating abrupt changes in curves.
This intentional irregularity was inspired by the difficulty of carving marionettes for his puppet theatre. It has since been used by other serif font designers such as Martin Majoor and Cyrus Highsmith. Jonathan Hoefler comments on Hingham that it contains “many unusual things”: “that lower-case ‘o’ that's heaviest at the upper-left corner is just kind of mystifying, or the lower-case ‘e’ that's thinnest at the lower-left corner”.[39]
Besides Dwiggins' type design, a text written by Dwiggins in Layout in Advertising on choosing a font, beginning "Why do the pace-makers in the art of printing rave over a specific face of type?
What do they see in it?", has been used by many font designers as a filler text, similar to Quousque tandem or lorem ipsum.[40]
Marionettes
Marionettes by Dwiggins at the Boston Public Library
Dwiggins' love of wood carving led to his creation of a marionette theatre in a garage at 5 Irving Street, which was behind his home at 30 Leavitt Street in Hingham, Massachusetts.
He also created a puppet group named the Püterschein Authority. In he performed his first show there, "The Mystery of the Blind Beggarman." Dwiggins built his second theatre under his studio at 45 Irving Street. Further productions of the Püterschein Authority included "Prelude to Eden," "Brother Jeromy," "Millennium 1," and "The Princess Primrose of Shahaban in Persia." Most of his marionettes were twelve inches tall.[41] The marionettes were donated to the three-room Dwiggins Collection at the Boston Public Library in [42]
Legacy
In , a year after his death, Bookbuilders of Boston, an organization of book publishing professionals that Dwiggins helped to establish, renamed their highest award the W.A.
Dwiggins Award.
Dwiggins has sometimes been credited with introducing the term "graphic design" in a article,[45] but the term was being used before this.[46]
Bibliography
Books illustrated or designed
- The Witch Wolf: An Uncle Remus Story, Joel Chandler Harris (Bacon & Brown, )
- A History of Russian Literature, from the Earliest Times to the Death of Dostoyevsky, Prince D.S.
Mirsky (Alfred A. Knopf, )
- The Complete Angler, Izaak Walton (Merrymount Press, )
- Paraphs, Hermann Püterschein (Alfred A Knopf for the Society of Calligraphers, )
- Beau Brummell, Virginia Woolf (Rimington & Hooper, )
- The Time Machine: An Invention, H. G. Wells (Random House, )
- The Lone Striker, Robert Frost (Alfred A.
Knopf, )
- Hingham, Old and New, (Hingham Tercentenary Committee, )
- One More Spring",Robert Nathan, The Overbrook Press, )
- Thomas Mann: Stories of Three Decades (Alfred A. Knopf, )
- The Power of Print–and Men, by Thomas Dreier (Mergenthaler Linotype Co., )
- Theme and Variations, an autobiography by Bruno Walter (Alfred A.
Knopf, )
- William Addison Dwiggins: Stencilled Ornament and Illustration (By Dorothy Abbe), Princeton Architectural Press, (ISBN)
Conrad Richter: The Trees, Borzoi Books, by Alfred A Knopf,
References
- ^Shaw, Paul. "Font Features - William Addison Dwiggins".
Linotype. Retrieved 20 March
- ^"W.A. Dwiggins". ADC Hall of Fame. ADC. Retrieved 20 March
- ^Shaw, Paul. "William Addison Dwiggins: Jack of All Trades, Master of More than One". Linotype. Retrieved 26 December
- ^Dennis P. Doordan ().
Design History: An Anthology. MIT Press. pp.28– ISBN.
- ^Abbe, Dorothy (6 October ). William Addison Dwiggins: Stencilled Ornament and Illustration. Chronicle Books. ISBN.
- ^Gonzales Crisp, Denise (). "Discourse This! Designers and Alternative Critical Writing".
Design and Culture. 1 (1).
- ^Heller, Stephen. Design Literacy. pp.–
- ^Benton, Megan (). Beauty and the Book: Fine Editions and Cultural Distinction in America. Yale University Press. pp.– ISBN.
- ^Tracy, Walter. Letters of Credit.
pp.–
- ^Heller, Stephen (26 August ). "Recalling W.A. Dwiggins' Studio". Print Magazine. Retrieved 20 March
- ^"W. A. Dwiggins: A Life in Design". Kickstarter. Letterform Archive. Retrieved 1 April
- ^Papazian, Hrant H.; Coles, Stephen (29 March ).
"W. A. Dwiggins: A Life in Design". Typedrawers. Retrieved 1 April
- ^Kennett, Bruce. "W.A. Dwiggins: A Life in Design (prospectus)"(PDF). Letterform Archive. Retrieved 27 September Archived at the Wayback Machine
- ^Shaw, Paul. "The Evolution of Metro and its Reimagination as Metro Nova".
Typographica. Retrieved 21 December
- ^Shaw, Paul. "Typographic Sanity". Blue Pencil. Retrieved 1 July
- ^Shaw, Paul. "The Definitive Dwiggins no.William addison dwiggins designs to draw easy William Addison Dwiggins (June 19, – December 25, ), was an American type designer, calligrapher, and book designer. He attained prominence as an illustrator and commercial artist, and he brought to the designing of type and books some of the boldness that he displayed in his advertising work.
15—The Origins of Metro". Blue Pencil. Retrieved 15 December
- ^MacGrew, Mac, American Metal Typefaces of the Twentieth Century, Oak Knoll Books, New Castle Delaware, , ISBN, p.
- ^Wardle, Tiffany. "The Experimental Type Designs of William Addison Dwiggins". Type Culture.
Retrieved 1 April
- ^Giamo, Cara (19 May ). "The Lost Typefaces of W.A. Dwiggins". Atlas Obscura. Retrieved 27 September
- ^The Legibility of Type. Brooklyn: Mergenthaler Linotype Company. Retrieved 29 April
- ^"Monotype Metro Nova"(PDF). . Monotype.
Retrieved 2 September
- ^Parkinson, Jim. "Parkinson Electra". MyFonts. Linotype. Retrieved 2 September
- ^"Adobe Electra". MyFonts. Adobe. Retrieved 2 September
- ^"Electra Linotype". MyFonts.
Cool designs to draw for kids: The W. A. Dwiggins Collection contains examples of graphic design by William Addison Dwiggins, who worked from the early to midth century. The materials range from original drawings to both business and personal designs.
Linotype. Retrieved 2 September
- ^"Caravan (Electra ornaments series)". MyFonts. Adobe. Retrieved 2 September
- ^"Caravan". MyFonts. Linotype. Retrieved 2 September
- ^Ross, David Jonathan. "Turnip (unofficial Hingham revival)". Font Bureau.
Retrieved 2 September
- ^Sorkin, Eben. "Turnip review". Typographica. Retrieved 2 September
- ^Spiece, Jim. "ITC New Winchester". MyFonts. ITC. Retrieved 2 September
- ^"Eldorado revival". Font Bureau. Retrieved 2 September
- ^Lawson, Alexander S.
(). Anatomy of a Typeface. David R. Godine. pp.– ISBN.
- ^David Consuegra (10 October ). Classic Typefaces: American Type and Type Designers. Allworth Press. pp.–4.
- Settings
- Settings
- Remembering W.A. Dwiggins, The Early 20th ... - Eye on Design
- Item 3 of 5
ISBN.
- ^Ōmagari, Toshi. "Dossier". MyFonts. Tabular Type Foundry.
William addison dwiggins designs to draw free
William Addison Dwiggins (June 19, – December 25, ), was an American type designer, calligrapher, and book designer. He attained prominence as an illustrator and commercial artist, and he brought to the designing of type and books some of the boldness that he displayed in his advertising work.Retrieved 14 March
- ^Desmond, Matt. "Dwiggins Deco". MyFonts. MADType.William addison dwiggins designs to draw The W. A. Dwiggins Collection contains examples of graphic design by William Addison Dwiggins, who worked from the early to midth century. The materials range from original drawings to both business and personal designs.
Retrieved 2 September
- ^Kegler, Richard. "P22 Dwiggins". MyFonts. IHOF. Retrieved 2 September
- ^Rakowski, David. "Dwiggins 48 (Plimpton initials digitisation)". Will-Harris. Intecsas. Archived from the original on 13 November Retrieved 2 September
- ^Henestrosa, Cristóbal; Yáñez, Oscar.
"Mon Nicolette". Sudtipos. Retrieved 8 July
- ^Sherman, Nick. "Marionette". Fontcache. Retrieved 5 February
- ^Hoefler, Jonathan. "Putting the Fonts into Webfonts – btconfBER". YouTube. beyond tellerrand. Archived from the original on Retrieved 8 September
- ^Dwiggins, William Addison ().
Layout in Advertising. Harper. p.
- ^The Dwiggins Marionettes: A Complete Experimental Theatre in Miniature, Dorothy Abbe (Harry N. Abrams Inc. )
- ^American Puppetry: Collections, History and Performance, edited by Phyllis T. Dircks, "The Dwiggins Marionettes at the Boston Public Library," Roberta Zonghi, pp
- ^Unger, Gerard (1 January ).
"Experimental No. , a newspaper typeface, designed by W.A. Dwiggins". Quaerendo. 11 (4): – doi/X
- ^Gaultney, Victor. "Balancing typeface legibility and economy Practical techniques for the type designer". University of Reading (MA thesis). Retrieved 13 October
- ^Harland, Robert (17 October ).
"Seeking to build graphic theory from graphic design research". The Routledge Companion to Design Research. Routledge. pp.87– ISBN. Retrieved 24 May
- ^Shaw, Paul.Cool designs to draw on paper The early 20th century designer William Addison Dwiggins was an ardent advocate for decorating the printed page. Like the fleurons of early printers, he designed ornament that harmonized with type, “not by reworking elements culled from early printed books; rather by making his own designs,” said Dorothy Abbe, Dwiggins’ long-time assistant.
"W.A. Dwiggins and "graphic design": A brief rejoinder to Steven Heller and Bruce Kennett". Retrieved
- ^Dwiggins, William Addison. "WAD to RR: A Letter about Designing Type". Retrieved 29 March
Further reading
- W. Tracy, Letters of Credit: A View of Type Design (), pp –
- The Type Designs of William Addison Dwiggins, Vincent Connare, May 22,
- S.
Heller, 'W.A. Dwiggins, Master of the Book'
- Bruce Kennett, W. A. Dwiggins: A Life in Design. San Francisco: Letterform Archive,
- B. Kennett, 'The White Elephant and the Fabulist: The Private Press Activities of W. A. Dwiggins, ', in Parenthesis; 21 ( Autumn), p.
- B. Kennett, 'W A Dwiggins The Private Press Work, Part 2 The Society of Calligraphers ', in Parenthesis; 22 ( Spring), p.
- B.
Kennett, 'The Private Press Work of W. A. Dwiggins, Part 3 Puterschein-Hingham and Related Projects, ', in Parenthesis; 23 ( Autumn), p.
- P. Shaw, 'The Definitive Dwiggins' (online article series)
- Abbe, Fili & Heller, 'Typographic Treasures: The Work of W.A. Dwiggins' (exhibition catalog)